New in International Affairs (w Alicia Fjällhed): “Public Diplomacy in the Crossfire: Decoding Ukraine’s ‘Strategic Self’ During Wartime.”
We introduce the Strategic Self — a framework explaining how states communicate under pressure:
🌍 Projecting Self → resilience, values, solidarity
⚔️ Distancing Self → exposing aggression, mobilising outrage
Effectiveness = adaptive balance + narrative restraint.
🔗 https://doi.org/10.1093/ia/iiaf179
#DigitalDiplomacy #PublicDiplomacy #Ukraine #StrategicCommunication

