[SPOTTED] The US government switches its official typeface to Times New Roman.

Changes in communication, especially typography, are common after a change of power, in both public and private institutions.

What stands out here is the choice of a century-old typeface, originally optimized for print, at a time when digital communication is dominant.

A lot of history is embedded in typefaces.

More: https://www.courrierinternational.com/article/typographie-la-police-calibri-trop-woke-l-administration-trump-retablit-le-times-new-roman_238423
More: https://www.info.gouv.fr/marque-de-letat/la-typographie

[SPOTTED] the masterful work of AGI members Qu Minmin & Jiang Qian.

More: https://qqqqdesign.com
More: https://a-g-i.org/
Via: @klim

crc.studio extended our modular icon system for Artefact®, an upcycled outdoor accessories brand, 2025.

● FOR: Artefact®
● TYPEFACES: Helvetica Now
● MORE: https://crc.studio/works/artefact-pictograms

[SPOTTED] usemodify.com, an open-source typeface library by Raphaël Bastide ( @raphael ) , uses its typetester to highlight what many describe as war crimes against the 18,457 children listed as victims in Gaza.

Smart.

● More: https://usemodify.com/
● More: https://www.theguardian.com/world/ng-interactive/2025/oct/08/young-lives-cut-short-on-an-unimaginable-scale-the-18457-children-on-gazas-list-of-war-dead

Last night I was thinking about Paul Rand’s IBM poster. I tried to remember the symbol for the "M"… before realizing there isn’t one.

In French, "M" sounds like « aime » (love), but in English it doesn’t mean anything.

Then I imagined the same poster in French, but this time there’s no simple word for "I" or "B".

And that led me to a small but fun discovery about French letters.
↓

[SPOTTED] "Basic Color Terms: Their Universality and Evolution", 1969, by Brent Berlin and Paul Kay, shows that languages introduce color terms in a predictable order.

A helpful lens for thinking about color systems.

● More: https://en.wikipedia.org/wiki/Basic_Color_Terms
● More: https://archive.org/details/basiccolortermst0000berl
● Via: https://youtu.be/gMqZR3pqMjg

crc.studio designed a flexible visual identity for a pediatric dental clinic in Aix-en-Provence, France, balancing professionalism and playfulness to reassure parents and ease children’s fears, 2025.

● FOR: Dr Diana Solis
● TYPEFACES: GT Maru
● MORE: https://crc.studio/works/branding-for-kids-dentist

____________
#branding

Book Index 002
Curieux Catalogue by Florian Tripoteau (2025).

The latest on our shelf. 😉

● More: https://curieuxcatalogue.com/
● More: https://www.instagram.com/curieuxcatalogue/