@normandy @sean It's actually not THAT hard! There's really two major "gotchas" you need to watch for in my experience these days.

1) SPF Record -- Set this up so that mailservers know that mail is allowed to come from your server, per the DNS settings. Also helps servers block folks who are impersonating your service.
2) RDNS Record -- Unless you have an IP block from APNIC or similar, you need to talk to your host about this. Ask them to setup a rdns record that matches the hostname that you've chosen for your mailserver's dns entry.

Once these are setup, it's pretty much ready for mail sending and the only real other teething issue really is microsoft's ecosystem, as they have a reputation based thing that limits the amount of mail volume incoming

but since this for personal email, not for sending the amounts of emails a business with a newsletter would be generating, unlikely you'd run into that soon enough for it to be a problem.

@sean not really ( at least to me )

when you take into account that those garbage games use heavily researched gimmicks to make themselves addictive and attention grabbing to the lowest common denominator, and then all work together to promote the FUCK out of each other with the ad networks they utilize.

The same kind of crowd that folks went after with the "YOu are the 1000000th visitor to the site, click for free iphone!" "Hit the monkey and win a PRIZE!!" types...

The reason why those types of adverts were so prevalent was cuz... they worked. and now that type of mechanism is in all these cheap shitty games! Yaaaaaaay!

@sean don't you need to pay $$ to put your app on their app store?