The BBC is doing quite a bit of work with "they" in this headline.
"X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
Forbes:
"ChatGPT — Let The Generative AI Revolution Begin"
ChatGPT: