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I need to reread it but Paul Fussell makes the case that old wealth is inconspicuous and secure (and maybe inherited) versus nouveau riche which is about visible luxury, branding, and showy consumption. I don't remember if he mentions the need to promote ideas.

https://en.wikipedia.org/wiki/Class:_A_Guide_Through_the_Ame...

Class: A Guide Through the American Status System - Wikipedia