Introducing Aura, a premium enrichment add-on designed for teams and professionals who need more frequent updates on their network.

Building on Clay's automatic profile enrichment, Aura gives you full control over how often contact information refreshes across your workspace.

Automattic acquires relationship manager Clay to add an identity layer to online tools
https://techcrunch.com/2025/06/12/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools/?sfnsn=mo&utm_source=flipboard&utm_medium=activitypub

Posted into FYI @fyi-thekenyeung

We wanted to take a moment to share some great news! Clay has been acquired by Automattic.

You may already know Automattic as the parent company of WordPress and other fantastic products like Beeper, Tumblr, Day One, Pocket Casts, and more.

By joining forces with Automattic, Clay will not only live on but continue to grow and improve—with our entire team remaining at the helm.

You can read more at our announcement post here:
https://clay.earth/next

Automattic acquires relationship manager Clay to add an identity layer to online tools
https://techcrunch.com/2025/06/12/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools/?utm_source=flipboard&utm_medium=activitypub

Posted into All About Apps @all-about-apps-Techcrunch