Revisiting one of my favorite articles. Some new favorites threaded.

I really don’t think the author had to come at me this hard. (From “The Dragon Griaule” by Lucius Shepard)

I think about this passage from In Green’s Jungles, by Gene Wolfe, from time to time.

Keeping up with the latest inside business news

Yet another reason to love William James.

HISTORY OF PRESENT ILLNESS:
Mark E Ashton is a pleasant 46 year old male who is here today for evaluation of allergic rhinits.

You bet I do! What are those

This ad on Reddit seems like a very representative example of modern marketing language. Some notable things:
1. The characterization of an everyday annoyance as a “battle” or “fight” (this language is especially pervasive in medical advertising)
2. Appeal to need for community or human connection (you’re not alone)
3. Promise of technical solution
4. Offer of choices to encourage feeling of agency

Recently finished The Return of the Obra Dinn and I have a new hero and role model