WHY YOUR CUSTOMERS DON’T TELL YOU EVERYTHING THEY THINK?
Let's talk about focus groups! You've probably heard of this market research technique, but do you really know how it works? Let me take you on an imaginary journey: you're in a room with four walls, a door, and a window that reflects your image and that of your interviewer. Behind that window is a group of people observing and analyzing every word you say, every gesture you make, every reaction you have.
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