@misty@chris if common SEO wisdom is to be believed, Google's search results page can differ based on your language and region. You could very well get different rankings or features depending on the specific combination you have.
@analyticus I gotta say, it sounds like there's a lot of hype that's driving this. Especially once you really start to dig into it. The whole vibe is "we don't know what we can do with it quite yet, but shareholders love it and everybody's doing it"