You mean the internet you pay to access and which was around before the ads were even on it? That internet?

I'm not trying to be mean I'm just trying to historically parse your sentence/belief.

Because for me this is a simplified analogy of what happened on the internet:

a) we opened a club house called the internet in the early 1990s, just after the time of BBSs

b) a few years later a new guy called commercial business turned up and started using our club house and fucking around with our stuff

c) commercial business started going around our club house rearranging the furniture and putting graffiti everywhere saying the internet is here and free because of it. We're pretty sure it might have even pissed in the hallway rather than use the toilet and the whole place is smelling awful.

d) the rest of us started breaking out the scrubbing brushes and mops (ad blockers, extensions, VPNs, etc) trying to clean up after it

e) some of its friends turned up and started repeating something about social contracts and how business and ads built this internet place

f) the rest of us keep crying into our hands just trying to meet up, break out the slop buckets to clean up the vomit in the kitchen and some of us now have to wear gloves and condoms just to share things with our friends and stop the whole place collapsing