Thomas Defossez

@ThomasDefossez
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Designer Intégrateur Emailing Badsender
Badsenderhttp://badsender.com/
EmailBuilder LePatronhttps://www.lepatron.email/

I don't think I've mentioned this before, but the Email Markup Consortium initiative is so relevant: using the ping attribute instead of modifying the href link for click tracking in an #Email.

Find the project details here: https://emailmarkup.org/en/blog/2024/ping-attribute-click-tracking/
(And kudos to Hussein Al Hammad for investigating this technique!)

#EmailMarketing #Emailing #EmailGeeks

Exploring using the ping attribute for click tracking | Email Markup Consortium

The click tracking method used today has some clear downsides. Can the ping tag attribute be used instead?

Email Markup Consortium