Research. Fact-checking. I've recently read some stories where the author obviously did ZERO research or fact checking on "minor parts" of their story - and effectively ruined it for me. We have Google. We have instances like this one where you can ASK if someone is familiar with a topic. Why write something totally ridiculous? It's just sloppy. Careless. If you're going to disregard basic facts because you're too lazy to look something up, why not just stop using spell check, too?