so, obviously, Millennials and Gen Zs hate corporate marketing because it is:

- in support of massive capitalist structures with almost completely unrestricted abilities to trample everything that matters to us on a whim while also literally destroying the ecosystem, and
- really annoying and intrusive

...but I wonder if there's also a factor of:

- it's manipulative.

From everything I've been told, us millennials grew up knowing that people are constantly bullshitting us. Even among the ones who aren't survivors of narcissistic parents like me. We learned quick that there are a lot of people who will say whatever makes their audience feel approved of because then that audience does what they want, and learned to be hypersensitive to the tells of that.

And the goal of marketing is persuasive.

And it's hard to be persuasive and not come off as manipulative.

And the world of marketing has barely /imagined/ the idea of not being manipulative. Doesn't even know what "not manipulative" is.

So I wonder if that abhorrence of being manipulated is a big factor in the equation.