@julioj there's been a large focus on the platform and the API. The true value in Reddit is the user base. And not the entire user base. The content creators. Industry has the 80 / 20 rule. The percentage of creators on Reddit is nowhere near 20% of the user base. Digg had a shinier platform, dedicated mods, and an established user base. It died because the creators left. Will the creators stay or go?