In other words people buy things based on perceived value and not what its actually worth, if something “costs” $100 but is always on sale for $25 it seems like a “HUGE VALUE” even is it is just worth $10 and if something is below the expected base price the human brain goes “there must be something wrong with it”
so lowering the base price on epic will just make people think “something must be wrong with the epic version” + people a subset of people will wait for a sale no matter the price, they just wont pay “full price” so if you start at $70 and sell it for $50 they are happy but they wouldn’t have bought it if the price was $50 from the beginning > they would have waited for the price to be $35
Why should we? Why should publisher charge less when they can just charge the same amount and make more money?
If you look back in history: