Thrilled to share that we have received a Silver Lion at Cannes in the Entertainment Lions for Sport category (Brand partnerships, Sponsorships & Collaborations) for our 2022 Rick and Morty x adidas campaign! Congrats to our [adult swim], Green Portal, and adidas TBWA/NEBOKO agency teams 👏 👏 👏 This category celebrates creativity that taps into fan culture and leverages the power of sports in connecting people to brands.
Also, great to work with our LATAM GE/HBO Max teams in Argentina and Brazil to localize this fun project into Spanish and Portuguese.
https://hypebeast.com/2022/7/adidas-football-rick-morty-x-speedportal-football-boot-details?utm_source=adidas+Recruits+%27Rick+and+Morty%27+to+Launch+X+SPEEDPORTAL+Boot&utm_medium=social&utm_campaign=share+buttons&fbclid=IwAR1FqyDyQ_dXpOZztVd1xf-i6Fq0l-5v9DdG7PtuWI2TuCB8_RSoYqjreEY_aem_ATZZHCU2nph5R4SoPLWsxIvMlJki8alhckkeY3HG92vVyhxQTVFB76P0Zo5hzi7ubSY