In this society we're forced/programmed since we're kids to agree with Eurocentric beauty standards. For example, even though I grew with almost zero presence of blond people I still held them as the most desirable people in all aspects, which created resentment against those who looked like me ("bad hair", big nose). We all can unlearn all of that. Although some people still held the same standards without realizing it's all self-hate in the core.