I see this and I'm instantly like "Up periscope!" 😁
Seriously, it's like a competition to see if we can come up with the dorkiest and clumsiest design to put on people's faces. I still claim that VR and AR will take off when the designs change and become much smaller, minimal even. Dare I say, practical (gasp!). In the meantime, chuckles ahoy!
HoloKit is like Google Cardboard for augmented reality - https://techcrunch.com/2017/06/02/holokit-is-like-google-cardboard-for-augmented-reality/