I'm still pissed about how accepted surveillance capitalism is. In Germany there is this "payback" system where you identify at the checkout in shops and collect points you can turn into free shit. I'm still saying no every time the cashier asks me if I'm interested. I don't want anyone to datamine my shopping habits.
@Gargron @Keltounet even without payback systems or the cards that poor cashiers spend their days pushing, companies (the like of Nielsen) receive full check-out info with cart composition / tickets from supermarkets. They can easily deduce households composition, income, etc, from what you buy, I'm pretty sure they can very easily identify individuals based on their shopping habits. Those programs are just incitement to provide them an unique identifier.