Excellent article on the fundamental nature of the web: http://www.theregister.co.uk/2017/04/19/firefox_a_call_to_freedom/
"The web thrives on diversity. It's the diversity of the web that sustains it and it's the thing that will mean it's still around long after all the monocultures, whether they be browsers or Facebooks or Googles, have long since vanished from the online ecosystem."