Chrome to implement an adblocker

https://arstechnica.com/gadgets/2017/04/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/

Kind of a dilution of the term, though - what they're essentially doing here is blocking -other- people's ads that are "below the standard" - e.g. the ads that cause most people to install adblockers - while leaving their own alone.