I wrote about Mastodon the other day. Here's the piece I wrote on ZDNet :
http://www.zdnet.com/article/is-mastodon-the-new-social-media-star-or-imploding-black-hole/

I'm impressed with its growth and stability so far. I'll be watching closely as brands try to work out how to monetize this new audience

@eileenb welcome. :) Please follow @GNOME, @KDE, @elementary and others for your open source/free software desktop news :)
@sri @eileenb Looks like your links should be to @gnome and @kdeplanet maybe :)
@elementary @kdeplanet @gnome @eileenb Thanks for the correction. I was just throwing it out there. :) I wish there was autocomplete. :P
@sri Seems to autocomplete in the web instance. Apps are probably still going to take a while to catch up :)
@elementary I'm using firefox.. oh I see the issue, it's really slow. :D
@sri @elementary thanks for this.. Will keep an eye on them
@eileenb @elementary if you follow my timeline, you'll see devfolks from various desktops and companies. - ubuntu, system76, kde, gnome, solus etc, feel free to add them.
@sri @elementary will have a look tomorrow.. Drinking wine this evening
@eileenb @elementary an excellent way to spend the time. Sadly it never stops with just one glass ;)
@eileenb @elementary regarding the issue of brand protection on Mastodon. I would say one could create a server with your brand. So say nike.mastodon would have all the Nike branded accounts. It would be very difficult to enforce otherwise. For GNOME I would propose a [email protected] for instance. Something similar can be done, with other companies