So I've been thinking about Mastodon and the power of social, and celebrity. Now we have the power to make our own rules/control our own instance. Celebrities/influencers can own their own instance. This has some pretty powerful implications. Dig if you will the picture: The Beyhive mastodon instance. The XOXO instance, The Freying instance. Instances/communities around a topic/brand. Maybe they are federated. Maybe not. Just brain dumping.
Instance owners and the community they cultivate can do what Twitter refuses to do: make clear what is socially acceptable, and take direct action to maintain it.