I think people are threatened by mastodon because they spent so long building up their brand on the other social media sites and don't want to feel like it was all for nothing.
@paul Yeah I did that too but I only knew one person. I think everyone should be included who has their own personal brand but I don't like the idea of Wendy's advertising at me. I don't have the logic to back it up, that's just what I feel like.