By showing new targets, unexpectedly worth hitting, you create new meaning in the world:
http://us1.campaign-archive2.com/?u=78cbbb7f2882629a5157fa593&id=ca1167c0e1&e=6bc208bc1b
Most of my successes have come from finding, defining, and solving significant problems other people didn't notice, not from solving known ones.
Much easier! (For me, anyway—cognitive styles differ.)
