Words are bullshit, but we keep using them because they're still too convenient to ditch. Some words take on – or are born into – meanings of sensitive topics, and sometimes those words will themselves become sensitive topics.
"Gay man", "gay Paris", "gay man", "that's gay", and "gay man" are all distinctly different in meaning depending on their context in time, culture, and place.
Words aren't ideas. Words are the _shadows_ of ideas.