It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?