The federated approach to Mastodon keeps me excited. It's still really unclear how it works from the outside. though. I feel it's a packaging problem. There needs to be more marketing and fluffiness about it. Why would I want to start my own instance? Where are the benefits? How do I move my content over? Can I still stay friends with the people here at mastodon.social? Etc. In the end it needs to be a simple one-click decision. It needs to feel light and enjoyable.