One things that I really enjoy about [Discourse][1], and to a certain extent writing on Reddit and stackoverflow (or Github), is the use of that format.
It's easier to understand for non-technical users vs than using <i>html syntax</i> and even my mom got up to speed in using it b/c its simlar to older [VBullletin Format][2].
[1]: https://blog.codinghorror.com/standard-flavored-markdown/ "Discourse's dialect"
[2]: http://www.vbulletin.org/forum/misc.php?do=bbcode "VBulletin"