It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?

@alahmnat The third parties actually provide very little value and in most cases businesses would be better off hosting their own services. One thing I often complained about at my last job was that they outsourced their IRC server and sometimes there would be outages or instability which the service provider just didn't care about and took a long time and a lot of frantic support calls to fix. The great irony was that the company was jam packed with folks who were easily capable of installing an IRC server.