It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?

@alahmnat
I think so,
and that's why, even if Mastodon is not yet perfect, it has te potential to last. It's noticeable that some people here are just enjoying a kind of rare feeling of freedom on the Web.

So the point is not: "is mastodon the new blablabla " as most media are asking superficially. The point is that mastodon exemplify a principle that should have been the norm from long.