European Commission🏷️ AI content is getting labels.
Just like energy ratings or safety certifications help you make informed choices, the same logic now applies to AI.
From 2 August 2026, the AI Act will require clear labelling in key cases:
🔹 Deepfakes
🔹 AI-generated or manipulated content
🔹 Interactions with chatbots and AI systems
You have the right to know whether what you see, hear or read has been made or altered by AI 🤖
Jan Steen
Holger Krupp
Grey Pilgrim