Google still drives traffic, but your audience is also searching on social platforms, YouTube, AI assistants, and forums.

If your visibility strategy starts and ends with Google rankings, there's a growing gap between where you're visible and where your buyers are looking.

We wrote about Search Everywhere Optimization: building discoverability across every platform your audience actually uses.

https://lavendergiraffe.com/search-everywhere-optimization-why-your-business-needs-visibility-beyond-google/