a primeval, almost embarrassing beauty

I found this full-page ad with long-form copy for the State of Minnesota Department of Economic Development Tourism Division in the March 27, 1972, issue of Sports Illustrated magazine. Minimalist design and words instead of images to paint the picture. It’s beautiful.

https://adtothebone.com/a-primeval-almost-embarrassing-beauty

#minnesota #travel #tourism #destination #copywriting #advertising #marketing #branding #writing