A hospitality website has to inspire and convert. Most get inspiration right.

The problem is the gap between inspiration and action. The booking button is hard to find. Checkout has too many steps. The mobile experience breaks at the moment the guest is ready to commit.

More than 60% of travel research happens on mobile. A site that breaks on a small screen loses bookings to competitors whose site simply works.

The booking path needs as much design attention as the homepage.