I'm sorry but fuck off with this. There’s only one way to distribute apps on iOS and if you don’t get enough attention then you can't use it? If you think my toy app is a waste of your resources then I’ll happily take another way to distribute my app. https://techcrunch.com/2026/06/09/apple-says-it-may-remove-apps-from-the-app-store-if-they-dont-attract-users
Apple says it may remove some apps from the App Store if they don’t attract users | TechCrunch

Apple may begin removing existing apps that it considers stale, low-value, or unable to attract users.

TechCrunch
@mergesort I get where you are coming from but there's a lot of garbage in the App Store. Maybe that's an App Review issue more then a "remove app from AppStore" issue.
@leogdion As I said, I’m perfectly happy with Apple providing a way for me to distribute my app in a way that doesn’t go through the App Store. It’s never been easier to produce a piece of useful software — Apple is out here encouraging everyone to make apps — and yet if they deem it’s not good enough I have no way to distribute that software.

@mergesort @leogdion I agree that this sounds heavy-handed - but they do provide TestFlight…

Also that “Well more than 1000 apps per hour" comment from Tim Cook really has my mind spinning.

Did Apple provide a threshold number for what “attracting customers" means? And if you have very few users but you keep updating and improving it - that would be fine?

@dxzdb @leogdion TestFlight builds are still subject to approval! Even I've had mine rejected for no particularly good reason, they often want it to be "production ready but not yet shippable". Also TestFlight is clearly not meant to be a true distribution mechanism, otherwise you wouldn't have to renew betas every 90 days.

@mergesort @leogdion on iOS if you keep rolling the build number - the TF review is automatic. I don't detect ANY scrutiny other than when I rolled the version number (years ago). Apparently it's not like that for Mac apps.

Sure, I suppose users might not like having the app die completely if they don't update it. But as compared to many apps in the store that update a lot & sometimes force an update, it's not a big difference. My view is there's pro/cons to shipping every way - TF has its own.