"Marketers chose the slogan after consulting an AI tool, looking for suggestions... It turned out some managers who approved the campaign never opened the email attachments showing the marketing material." https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm

The Guardian
@brucelawson I just don't believe this explanation/excuse and it's strange that the Guardian presents it as truth
@binaryape @brucelawson I know nothing about this, so I am not trying to criticize your conclusion, but can you share some details that you find suspect? We know "AI" can pick up and repeat offensive views, and no one reviewi h it closely would match many other mistakes we've seen, so I'm curious what the red flags for you are that I missed/dismissed.