When we began thinking about the collective, we did something that might seem counterintuitive: we didn’t start with a product idea, a business plan, or a roadmap to product–market fit. Instead, we spent hours discussing values, ethics, and purpose.
Purpose isn’t a side note for us, it’s foundation. After years in the industry, we finally had the space to ask what truly matters to us, and to resist putting profit at the center of everything. (1/3)
