Maybe The Costco Theory of the internet can counter the enshittification @pluralistic first noted.

"People are tired of sorting. Tired of comparison, fake reviews, infinite tabs, marketplaces that play like casinos, software that needs a consultant to explain its pricing page, experts with hidden incentives, brands that treat their attention as something to strip-mine.

They want someone with the reputation & buying power to bin the obvious garbage before they walk in."

https://www.joanwestenberg.com/the-costco-theory-of-the-internet/?ref=westenberg-newsletter

The Costco theory of the internet

At FedMart, the discount chain Sol Price built in 1950s San Diego, you could buy a can of WD-40 in one size, the big one, and that was the end of the conversation. Anyone who wanted the small can went without. Price called it the intelligent loss of sales: carry

Westenberg.