“When you are driving on the interstate and you see billboard after billboard, almost all of them are ads for personal injury firms,” said Josh Porte, a partner at Holland & Knight who advises law firms and investors on MSO transactions. “#PrivateEquity looks at that and says, ‘It’s a marketing business. I know how to partner with a #marketing business and increase market share.’”
https://news.bloomberglaw.com/business-and-practice/private-equity-woos-personal-injury-law-firms-with-profits-tech