User friction research finding: every additional required form field reduces completion rate by an average of 4-7%. A 10-field form vs. a 5-field form for the same outcome: the 5-field form converts 25-40% more users.

Removing friction is not 'making it easier' -- it's removing a conversion tax.

GrowthSite Lab audits every journey for friction in our redesign process. #UserFriction #ConversionRate #UXResearch