Avec un CTR à -68%, ça se complique sérieusement pour la monétisation du trafic SEO.
https://barrettmedia.com/2026/05/27/googles-shift-from-search-to-ai/ #smo #seo #ctr
What Media Brands Must Do to Survive Google's Shift From Search to AI Overviews
"The media brands that survive this shift will be the ones that moved before they had to."
Barrett Media