The Ferrari Luce meme hype train has started.

I “love” that most of them trash Ive (and Apple 🙄) for the exterior look of the car…which is 100% designed by Ferrari Design Studio. Goes to show (again) that most people are shallow, stupid and don’t know what they talk about.

Cleo Abram has an amazing interview video on the design of the car: https://youtu.be/K-o0r2zSgCE?si=pEyGKiheZ_qu2Uln

Ferrari Said They’d Never Make This New Car

YouTube
@aleck This is after all the internet. We should not expect nuance and accuracy. It’s just that people are puzzled, and I suspect, do not want to believe Ferrari would ever design something so boring.

@manuel_carlos_ it’s just trying to be first while being mostly boring.
My favorite bunch are design “experts” making few extrusions in Photoshop and saying “ur welcome Ferrari” 🙄

I dislike pretty much everything Ferrari did after 296 so I am not surprised at all. It’s technically likely amazing car for a first EV but exterior design is just not what I expect of them.

@aleck @manuel_carlos_ it’s just not a Ferrari. As I said elsewhere, the BYD U9 is more Ferrari than the Luce.

You’re supposed to spot a car, and automatically say “hey, that’s a Ferrari”. Most people spotting a Luce will probably go “hmm, what’s that car?” 🤷🏼‍♂️

@fmarini @manuel_carlos_ yeah. 458 and 812 are what I imagine when Ferrari is mentioned.

In the video I linked previously, design lead said that they don’t want to design any new car as evolution of the previous car. 🤔

I personally think that this particular exterior is a mis-step as the shape says “cheap daily” and not super car.

@aleck @fmarini Agreed. This makes appreciate other designs even more... say, the Porsche Taycan, it never fails to give me tingle of delight when I see one