Your monitoring emails you when the site goes down at 3am. You're asleep. The email is useless.
Three things most setups get wrong:

A silent phone shows an SMS but doesn't ring. A voice call rings — and repeated calls can break through Do Not Disturb.
One unanswered call isn't "handled." The alert needs to escalate — call again, call someone else — until a human acknowledges.
Untested alerting is a guess. Trigger a real alert, ignore it on purpose, watch it climb.

https://failover.io/guides/phone-call-when-website-down

How to Get a Phone Call When Your Website Goes Down

Email and Slack alerts are easy to sleep through. A practical guide to getting an actual phone call when your site goes down.

failover.io