webhatUK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said.
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
https://web.archive.org/web/20260524161424/https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand