🔗 “Google didn’t talk about ads in the I/O keynote. Everything they announced *is* the new ad system. One that, in the eyes of Google, no longer needs the open web as an intermediary. And now, they’re gradually turning it on.” — @matthiasott https://matthiasott.com/notes/ad-infinitum
Ad Infinitum · Matthias Ott

Web design engineer, UX designer, teacher, and speaker – helping teams build websites and digital products with a focus on CSS, accessibility, and performance.

Matthias Ott – Web Design Engineer
@hdv @matthiasott So, I'm as horrified as anyone by the prospect of advertisers buying influence over the main search results, and I've already switched to kagi.com over the general AI slop in Google results, but the article misleadingly omits that the actual Google demos still say "Sponsored" over all the advertise-controlled content.
@jyasskin @hdv Yes, I saw that in Google’s blog post, too, and I’ll add that as a note. I didn’t intentionally leave that out to mislead anyone. I really hope they’ll mark all ads clearly, of course. And in many markets they are still legally obliged to do so.