The Prime @nba.com broadcasts were a disasaster. The interface and the media personalities didn’t work or fit together at all.

https://apple.news/AVefoDKzBRY2Z0C4f_wgxMg

Amazon Prime’s NBA playoff coverage was an alienating, strangely visionary experiment in anti-TV — Guardian US

The streamer has given us a broadcast so powerfully isolating it effectively anticipates sport’s viewerless future