Eight Years in a Row: Haier Named in Kantar BrandZ Top 100
https://www.allthethings.best/eight-years-in-a-row-haier-named-in-kantar-brandz-top-100
Haier just picked up a big branding win: it was named the world’s only IoT ecosystem brand in the Kantar BrandZ Global Top 100 ranking for the eighth year in a row. Kantar BrandZ looks at both financial data and consumer opinions to estimate how much a brand is worth, so staying in that top group for this long signals steady strength with shoppers and investors.
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