Today is a Purrfect day.
Again.
B*tch I'm purrrrrrrrrfect 🐈‍⬛
Only reason that you're mad is 'coz I'm purrfect. 🤷‍♀️
Song of the year ? Song of the year.
I actually have the data to prove it !

It's the kind of day* that calls for a loop of Purrfect.

*there is no day that doesn't call for that

*_* Japan live poster ?!

Wait.
Oh, right.
Well that was bound to happen at least once.

https://www.reddit.com/r/kpop/comments/1lhb2id/vvs_2025_japan_live_poster/

Accidentally fell into a Purrfect loop.
It's the weirdest thing.
SOTY as far as I'm concerned.

Getting huge issues with my PC's mouse... Purrfect came up on the random playlist and it was autonomously set to "loop".

Well. Guess I have to listen to Purrfect for a couple of hours now ¯\_(ツ)_/¯

The way I walk, the way I talk, I'm purrfect
You will NEVER guess what I've been playing on a loop for the past hour.
I'm proud of myself. My playlist was set to random, Purrfect came up... and I didn't switch to putting VLC on a loop !
...
Then again there would be no harm.
...
...Then again there's no law that says I can't go back and put it on a loop now...
...
...Only reason that you're mad is 'coz I'm purrfect *bangs head*
Good luck to songs released in the second half of 2025. They'll need it.
As of today, Purrfect is the first song in 3 years to make it to my Top 3 plays of all time (though until yesterday it was tied in the Top 3 with EVERGLOW's COMPANY).
I think it's safe to say I like that song XD And to think, it would be way worse if I also didn't play it sometimes in a mini-VVS playlist with Tea and Fact$, which doesn't qualify a song as a SOTD in my system.
That's incitement !

I mean, at least that's a paid gig, right ?
(right...?)

What the f*ck is wrong with this company that they spend so much money on promotion and yet can't pull anything better than this ?

First baseball, then taekwondo... are they going to appear at each of Korea's sports events before they promote on an actual music show ?
I slipped and fell into a Purrfect hole again.
(nobody help me, I'm fine down here)
No sh*t, Sherlock.

Alright, their first music show EVER ! Finally ! Ahead of the comeback next week, so this was my first time hearing DA$H too.
On the bright side, the mics are definitely on...

I'm not fully sure a live performance is the best setting for a song like that. It's similar to Tea in the sense that it's a slow burn. I do look forward to the music video though. That sh*t better be moody af.

https://www.youtube.com/watch?v=Da-pv4dUk0E

#Kpop #VVS

DA$H (대쉬) - VVS [뮤직뱅크/Music Bank] | KBS 260417 방송

YouTube
Huh, ok. Video has been set to private now. Interesting.

Finally the day of VVS' first comeback* has come !

https://www.youtube.com/playlist?list=OLAK5uy_lHDGGs3Bf5wyUwDk-RrbQbb9tHXUFTEus

*also 1st anniversary

#Kpop #VVS

$TAY THE NIGHT

YouTube

VV$ = not bad at all. A bit rap-heavy for me, but the chorus works.

A$K = a smooth one. It's a pretty good f*ck song, too.

COUNT IT UP = not bad. The traditional sample in the back is its main originality, but that leads to a DELICIOUS bridge.

DA$H = yeah see I knew the studio version would work better than the live one. Moody f*ck song. Music video premiere in a few minutes btw.

BOTTLES = no, thank you. It's nice to offer but no thank you.

MIXIN' THANG$ = ooh I f*ck with that, especially the chorus. This only confirms it : this entire release is smooth as hell. It feels like they're really leaning into a particular feel with this comeback, a type of RnB not a lot of Kpop has adopted for anything but a sporadic B-side. But VVS goes all in on it, and I frankly like it better than the rap-heavy stuff.

VAMOS = finaf*ckingly... we've heard previews of it last year ! And it DELIVERS. It's the fun song of the comeback.

(if there isn't a performance video of VAMOS, we riot)

And lastly

$TAY THE NIGHT = why wasn't THIS the song they performed live ? That was the ticket ! It combines a great vibe with the more catchy, danceable style that works on a stage. That's the stuff. This chorus is such an earworm... Oh that's such a shame !

(ok I'll take a performance of $TAY THE NIGHT if we don't have one for VAMOS)

Premiere of the $TAY THE NIGHT music video incoming in 2 minutes. Purrfect timing.

https://www.youtube.com/watch?v=E5Az6Pb2xnA

VVS (븨븨에스) ‘$TAY THE NIGHT’ MV

YouTube

LesShowrunners.gif

Budgeeeeeet !

I could have lived without the shot on the girls' a**es, tbh.

A better performance than before (it doesn't hurt that there is a more significant backtrack to rely on). I still don't get why this is the song they promote this comeback with. Like I get that there are lyrics issues with any other tracks that mainstream Korean TV would object to, but guess what, DA$H is beeped out anyway ! And it's so hard to hook people with it.
VAMO$ for instance would be catchier for an audience who doesn't know VVS.

https://youtu.be/6Sq5SiigaU4

VVS (븨븨에스) - DA$H (대쉬) l Show Champion l EP.596 l 260506

YouTube
But anyway. Apparently on the podcast they have talked about the difficulties encountered with booking music shows, but my problem is I really don't have the patience or attention span for podcasts. It'd certainly answer a lot of questions I've been having since last year, given how other DVS have talked about it.
Anyway. Apparently we're getting a DA$H music video soon (with the continuation of the story in $TAY THE NIGHT) so it's not the last time I hear it 😅
These music show appearanced have had one other major perk : the collabs with other idols. They have become an essential part of promotion in recent years, they can sometimes go viral on TikTok, and they create opportunities to get seen. It's an ecosystem within the ecosystem because you can tell a group is climbing in popularity by who they make a "challenge" video with.
For instance you'll never see Twice do a challenge with a small group like VVS, but some other groups are feasible.

Check. This. Out.
A "challenge" with KISS OF LIFE Julie : https://youtube.com/shorts/mxzPGdANOQ8

(it might also say a little something about KIOF's place in the current pecking order but still)

💎VVS [DA$H CHALLENGE]💎@KISSOFLIFE_official #vvs #vvsbrittney #vvssodvs #KISSOFLIFE #JULIE

YouTube
(I was sure to have seen another Short before this one but I can't remember who it was with, and I can't find it, so maybe I dreamed that)
I might like this comeback less than Purrfect (but come on, for me it was a high bar), but nonetheless it appears to be the comeback that makes them legit. Not successful by any stretch of the imagination, because there is no way any of this sh*t has been remotely profitable. But at least now VVS is properly inserted in the Kpop industry instead of functioning outside of it.
Next step : finding an endorsement ?

Ok but why did the 5 of them need to be on the yacht then ? 😅

https://youtu.be/TOOucNiEa00

VVS (븨븨에스) ‘DA$H’ MV

YouTube

Also : BOTTLE$ music video incoming 🤯

How many MVs for this one comeback ? I'm no fan of the song but I'm curious if there's going to be a story or if it's more about the girls celebrating their heist.

VAMO$ MV when ?

(in what kind of debt are these girls ?)

Look who announced a comeback FOR OCTOBER a few hours ago... Another rap-heavy song it seems. I'm still hoping for a catchy bop like Purrfect but I don't think we're getting those anytime soon with VVS, it doesn't seem to be the direction chosen.

(yesterday was a busy day in my corner of the world :P )

https://www.youtube.com/shorts/w-qvf9wpW4k

#Kpop #VVS

Also released : a MIXIN' THANG$ lyric video. Which makes no mystery of how and why Brittney is promoted as the face of the group.
(you can tell this group is not as immersed in the Kpop culture as others by how freely the girls are shown in the smallest of bikinis...)

https://www.youtube.com/watch?v=R-DjZMaitCU

VVS (븨븨에스) ‘MIXIN' THANG$’ LYRIC VIDEO

YouTube
My first instinct was to say "hm... gravure 🤔 ", but that's decades of Jmusic training.
This is going to be the most fanservicing MV so far, I'm afraid.

Oh. So as predicted it IS fanservicy, but there's an interesting detail about it : the music video is 99% made of shots of Brittney and Lena... the only two members who are older than 21. Rana & Ilee briefly show up (but sitting by the pool and framed less suggestively), and Liwon, the only minor in the group, appears to be in exactly 0 shots.

https://www.youtube.com/watch?v=wppuXEmpjzI

VVS (븨븨에스) ‘BOTTLE$’ MV

YouTube
I still don't like the song, and frankly could have lived without the music video, but if you're gonna do that sort of stuff at least I suppose it's the way to go.
It's not like Liwon wasn't on set, either.