"It's really important for us that it's not an algorithm that determine what's on your screen, but yourself."

Europe-based social networks launch bid to challenge tech giants
New schemes to launch Europe-based social networks face a steep, rocky road to seduce users away from American and Asian giants in the sector. Founders, nevertheless, see opportunity in the disillusionment and distrust of major platforms that have spiked alongside transatlantic tensions under Donald Trump's second presidency.